On 8 May, Chris Haycocks, Managing Director of Boels in the UK, performed the Grand Opening of the brand-new Boels branch in Liverpool. The opening is yet another step in the ambitious growth plans of Boels Rental in the UK. It is an ambition that previously already led to the successful acquisitions of Supply UK (2017) and Already Hire (2018). The new branch in Liverpool is the first in the UK that Boels Rental will be operating without a third-party acquisition.
The Grand Opening in Liverpool was accompanied by music, catering and a variety of inspirational activities. More than 200 prominent guests were welcomed by Chris Haycocks, who also cut the ribbon for the official opening celebration. The event is part of an introduction campaign that Boels Rental is rolling out in the UK. With this campaign, Boels wants to acquaint the UK public with the quality of its rental fleet and excellent service.
As in the rest of Europe, Boels Rental is following a growth strategy in the UK. Through the acquisition of Supply UK, Boels already started out with a network of 19 tool hire branches and 6 branches specialising in Survey & Laser. The acquisition of Already Hire followed in April 2018, adding 4 new branches in London. Today, counting the new branch in Liverpool, Boels Rental operates in 29 locations across the UK. Chris Haycocks: “I can’t rule out that more acquisitions will follow in the near future. The aim is to operate at least 50 branches in the UK by 2020.”
An overarching feature of the service at all Boels branches is the same business ethos. Boels Rental strongly believes in partnership and sees itself more as a partner than a supplier. The company differentiates itself through the high level of engagement and service at all Boels branches. The highly motivated and well-trained staff know exactly what customers need to get the job done. Naturally, Boels Rental has the right tools and equipment available at a competitive price.
The expansion of Boels Rental in the UK reflects the company’s desire to provide its high level of service to an ever-broader range of businesses. In the coming years, Boels Rental will have a strong focus on building its UK fleet to the level that has already been the standard on the continent for years. To this end, the company will invest in a wide range of tools and equipment, provide training for its staff and optimise the branches in the UK.