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Boels wins “Best initiative in people” award. With this award we are praised for connecting and developing employees and all other efforts to make rental an attractive industry.
Additionally, Guy Cremer (Chief Procurement Officer) at Boels Rental Group, has been recognized with the award for Rental person of the year. With his long experience in the Rental industry he has guided Boels in building up an unique asset management strategy for it’s extensive fleet, which has increased in fleet value to € 2.7 billion.
The judges said, “Despite his senior position at one of Europe’s major rental players, he has remained a humble and approachable person. That, allied to his knowledge and experience, explains why he is respected not only within Boels Rental but throughout the industry.”

“Boels helps to increase our customers’ and our own productivity with insights from data and analytics through our connected fleet.”
Fleet strategy in a nutshell
Based on our fleet asset management strategy, we can:
• Lead our markets with the latest technology;
• Upgrade the level of connectivity for increasing data analyses and seamless digital fleet integration within
the equipment systems of clients;
• Offset the lowest emissions by investing in eco equipment to meet the highest sustainability standards;
• Make sure that we have lower maintenance costs;
• Lower downtime risks;
• Create the most efficient performance;
• Track the complete life cycle;
• Even further improve our OEM relationships.
