But Boels has its roots as a small local rental company under the leadership of Pierre Boels Sr. Would you like to know more about the journey from 1977 to the present? We would like to take you with us through our history.
Boels history from 1977 to the present
Boels Rental launches the new corporate movie
More than 790,000 rental items, 6,900 professionals, 725 branches and active in 18 countries. Watch our new corporate movie and get to know the world of Boels Rental!
Number 2 in Europe and active in 18 countries
In 2020, we acquired the Scandinavian rental company Cramo. This made us the number 2 rental specialist in Europe. We are now active in 18 countries.
A fleet value of more than 2 billion
We have a large fleet of equipment and materials in our product range. With that, our fleet value is over 2 billion euros. All this results in an annual turnover of €1.3 billion.
More than 6,900 passionate employees
With our 725 branches in Europe and 2,750 DIY locations, we have a dense network in 18 countries across Europe.
Number 8 in the world
We have moved up to 8th position in the world’s top 100 rental specialists.
The leading international rental company
Boels Rental has expanded even further by adding specialisms in order to be able to provide customers with A to Z solutions. This year, we acquired specialist companies such as Abird, a specialist in industrial rental solutions. Delta Rent, a specialist in petrochemical rental, Amdyte, a specialist in temporary fencing, Van Deuveren Traffic, a specialist in outdoor mobile information equipment rentals, Already Hire, a generalist in equipment rentals in London and Artisan Hire Center, an equipment rental company in southwest England.
The opening of our 400th branch
In 2017, we opened our 400th branch. We also acquired Supply UK, a machine rental company in the United Kingdom. This allowed us to open our first branches in the UK. We also expanded in 2017 with the acquisition of IQ Pass, specialist in temporary access management and security.
A new name: Boels Rental
The Boels Rental brand has acquired a powerful and recognisable image over recent years. The most notable features are the striking logo and strong brand colour: orange. Due to our rapid international growth, our trade name was changed to Boels Rental in 2012.
Our international growth continues
In 2007, we opened the first depots in Austria, Italy and Slovakia.
Boels has been in business for 25 years
25 years of Boels in figures: 650 employees, 500 rental points, 65 branches in 3 countries.
Pierre Boels Jr. becomes CEO
Pierre Boels Jr. follows in his father’s footsteps and takes over daily management of the company.
“The will to learn, improve and innovate is in our DNA. But the most important factor is our helpful attitude in everything we do. As a team, we keep the promises we make to our customers: the promise to solve their problem.”
– Pierre Boels Jr.
The start of Boels Party and Container
With the Party and Container specialisms under our wings, we grew into a generalist rental company in the Netherlands. Boels Party sells tableware, kitchen utensils and furniture for the catering and events industry.
Foundation of Boels by Pierre Boels Sr.
Boels was founded in 1977 by Pierre Boels Sr. as a local equipment rental company. We started as a small family business – one with big dreams.
“We started lending more and more tools to friends and acquaintances from the 4 garage units we had. We found that an increasing number of tools were not being returned. Unless we asked for money for them. And that is how we first came to realise that there was a market out there in tool rentals. In 1977 we made the decision. We were no longer going to rent out our garage units, but were going to use them to rent out construction equipment. The first product we ever rented out was an 11 kilo breaker.”
– Pierre Boels Sr.